BMKT 405 Marketing Projects in Industry 2008

I have posted the final grades to the Cap website. The grades normally "roll-over"(i.e. become visible to you) around 2 p.m. on weekdays so you should be able to see your grade late Monday afternoon, April 28th. Thanks for your patience... I know some of you were hoping/expecting to get your grade sooner.

Overall, the class did very well.

I have the report grades and feedback as well as your individual grade breakdown if you want to drop by my office hours during the May/June semester. I will post my office hour schedule to my door (CE 333F) and to this course website the first week in May.

1. Course update
- don't sit with your team for today's class (so you can do the peer evaluations without worrying about a team mate looking over your shoulder...)
- reports due
- remaining e-portfolio grades update
- I have grades for those that submitted your wikipedia style article

2. Presentation feedback
- thank you cards for your clients
- overall well done
- more focus on research and analysis, especially quantitative analysis would help
- also good to build credibility of your team by having a slide or two on the steps, process you went through with the project, total hours spent, etc.

3. Project closure
- typical steps
- final bill to your client

4. e-Portfolio feedback
- showcase some of the top e-portfolios

5. Wikipedia style articles debrief
- BMKT405-2008-wikipedia-articles
- still missing about 10 student submissions... if you don't see your name and e-portfolio URL from the file above, you need to submit your URL to this form here as soon as possible if you want to get a grade for your assignment (by Friday, April 5th at the latest)

6. Peer evaluation (required) -- don't fill this out until I have gone over the instructions in class

7. Self-assessment (required)

8. Course evaluation (optional)

Here is the order of presentations for tonight's class.

Team 3
Team 4
Team 2
Team 1
Team 5
Team 6

Team 3, 4 and 2 let me know that their client will be attending so I slotted them in first. I randomized the presentation order for the other teams.

1. Wikipedia style presentations
- Tara
- Chris
- Gwynne
- Chelsea
- Andy
- Huibo
- Kirsten
- Jing
- Marco
- Darcy

1. Wikipedia style presenations
- Danny
- Rabjeet
- Kirsten
- Tom
- Hanyu
- Kitty
- Kansi
- Steph
- Tara

2. Work on team projects

Here is the submission form for the e-portfolio project.

1. Course update
- I have extended the due date for your e-portfolio assignment (worth 15%). It is now due by the beginning of class on Tuesday, March 11th (instead of the original March 6th).
- this does take some time to complete so don't leave until the last minute

2. Wikipedia style presentations
- Jana
- Steve
- Blair
- Jerome
- Ian
- Peiyi
- Adrian
- Ron
- Zuoying

3. Team projects

e-portfolio samples from last year:
davidbernardino.blogspot.com
http://acecur.blogspot.com/
http://alfonso-e-portfolio.blogspot.com/
http://amanda-bmkt405.blogspot.com/
http://andrewkseportfolio.blogspot.com/
http://badm405.blogspot.com/
http://ballantyneportfolio.blogspot.com/
http://bmkteportfolio.blogspot.com/
http://bmktprogress.blogspot.com/
http://bobby-nowak-eportfolio.blogspot.com/
http://danielcrevatin.blogspot.com/
http://dmasonportfolio.blogspot.com/
http://fawadkhaliqi2.blogspot.com/index.html
http://grantseportfolio.blogspot.com/
http://hardy-du.blogspot.com/
http://jiaqichengbmkt405.blogspot.com/
http://jorgevilla.blogspot.com/
http://kathleenfang.blogspot.com/
http://lou1113.blogspot.com/
http://maoli-progress-report.blogspot.com/
http://meganstephensonseportfolio.blogspot.com/
http://melissaguildcapcollegeportfolio.blogspot.com/
http://melodyholt.blogspot.com/
http://mikes-eportfolio.blogspot.com/
http://natanya-c-funk-eportfolio.blogspot.com/
http://quinton-cheung-eportfolio.blogspot.com/
http://rezaossareh-eportfolio.blogspot.com/
http://shanshanjobeportfolio.blogspot.com/
http://sherlockyam-e-portfolio.blogspot.com/
http://stephtrasolini.blogspot.com/
http://sugdendave.blogspot.com/
http://tingliu6.blogspot.com/
http://travislong-portfolio.blogspot.com/
http://www.carolinemichelette.blogspot.com/
http://xiaojueliu-vivian.blogspot.com/
http://xuaneportfolio.blogspot.com/
http://xujoyce.blogspot.com/
http://yongyao-e-portfolio.blogspot.com/
laurakinvig.blogspot.com
www.matthewtnelson.com
www.paulcreighton.blogspot.com

Here are the event sites mentioned in class today.

Techvibes

BCAMA

Upcoming (thanks Jesse for this one)

1. Deadline and schedule reminders

2. Format for this class and the rest of the classes until your final presentations
- 6:30 to 7:30 Wikipedia style presentations
- 7:30 to 8:30 Team meetings (optional but strongly recommended)
- 8:30 to 9:30 Help with individual assignments (e.g. e-portfolio, wikipedia)

I will take attendance at the beginning of class and at your team meeting. If you miss class, main concern is your team.

3. Wikipedia style presentations
- Tommy
- Harp
- Hiba
- Rick
- Ivan

4. Team project (optional but strongly recommended)
- reminder that my expectations for your final group deliverable are high... this should be your capstone project.

5. Individual help (optional)

Here is the form to submit the URL of your wikipedia-style article:

Submission form

Here are the wikipedia style articles submitted so far. If you don't see your article here and you have already presented, please fill in the form above as soon as possible.

Advantages of Video Blogging for Business
Advertising Events on Facebook
Database Marketing
Marketing at Canada Post Corporation
Permission Marketing: An Introduction

Here is a sample status update template.

ProgressReport.xls

1. Status summaries on team project

2. Wikipedia-style presentations
- Devon
- Felipe
- Jess
- Ian C.

3. Course reminders
- marketing event

4. BCAMA event
- Understanding and reaching today's youth

5. e-portfolio project instructions
- instructions
- tips
- expertise and credibility

6. Feedback from team project plans / TORs

7. Work on team project

Cap College Closed Today, Jan. 29th

In case you didn't see the www.capcollege.bc.ca website, the college is closed today, Jan. 29th so our BMKT 405 class is canceled.

Please let your team members know about this(via Google Groups or regular email).

I will give you an extension until the end of this week, Friday, Feb. 1st on your Terms of Reference and Project Plan deliverables. You can email them to me at cyrijones2@gmail.com.

If you were one of the wikipedia style article presenters scheduled for today, you can present next week, Feb. 5th.

Instructions:

Wikipedia style article instructions

Schedule

Jan. 29th
- Devon
- Felipe

Feb. 5th
- Jess
- Ian C.
- Salim

Feb. 12th
- Alyssa G.
- Rattan
- Mitchell
- Jenny
- Ian

Feb. 26th
- Tommy
- Tara
- Harp
- Hiba
- Rick
- Neil
- Ivan
- Peiyi

March 4th
- Jana
- Steve
- Blair
- Jerome
- Adrian
- Ron
- Zuoying

March 11th
- Danny
- Rabjeet
- Kirsten
- Tom
- Hanyu
- Kitty
- Kansi
- Steph

March 18th
- Marco
- Chris
- Jing Tao
- Chelsea
- Xiang
- Huibo
- Gwynn
- Darcy

Group project overview
- ambiguity... expect this... it's normal
- it's your job to elicit requirements from your client... they very rarely give you them at the beginning

Project plans
- format
- software
- length / effort

Term of reference
- overview
- tips

- “Wikipedia” style article assignment
- overview

e-portfolio instructions
- overview

Resources:
TOR template.doc

1. Course Update
- welcome
- hand out course outline
- attendance
- waitlist

2. Skills survey

3. Getting to know you survey

4. Team formation exercise

5. Team exercise
- what type of job do each of you hope to get after graduation
- guess first, then discuss
- types of marketing jobs available locally
- types of marketing jobs available elsewhere (outside Lower Mainland)

6. Course overview
- course outline overview
- evaluation profile
- team project
- peer evaluation
- attending an event
- e-portfolio assignment
- e-portfolio samples from last year

7. Project management overview
- how much resources to put into project management?
- % of projects that are successful
- Terms of reference

8. Team exercise
- brainstorm possible project topics

9. Team exercise
- project charter using Google docs

10. Team exercise
- create Google Group

Welcome to BMKT 405 - Industry Projects in Marketing (2008). This will be your source for course announcements and resources. Resources will be added shortly...

Here is the course outline:
course outline