BMKT 405 Marketing Projects in Industry 2008

1. Course Update
- welcome
- hand out course outline
- attendance
- waitlist

2. Skills survey

3. Getting to know you survey

4. Team formation exercise

5. Team exercise
- what type of job do each of you hope to get after graduation
- guess first, then discuss
- types of marketing jobs available locally
- types of marketing jobs available elsewhere (outside Lower Mainland)

6. Course overview
- course outline overview
- evaluation profile
- team project
- peer evaluation
- attending an event
- e-portfolio assignment
- e-portfolio samples from last year

7. Project management overview
- how much resources to put into project management?
- % of projects that are successful
- Terms of reference

8. Team exercise
- brainstorm possible project topics

9. Team exercise
- project charter using Google docs

10. Team exercise
- create Google Group